Social media has become a popular medium for businesses to use as a marketing tool over the years. Not only are businesses using social media to engage with customers, but users are making a career out of posting on social media in the hopes of being sponsored or paid by various brands as a social media "influencer." The hospitality industry, particularly luxury and boutique hotels, is one that is gaining traction in terms of leveraging social media and influencers as potential guests are more likely to book a reservation after scrolling through a hotel's beautiful social media feed. Travel-related content has the highest level of engagement due to its transportive effect on viewers. Social media posts can also motivate viewers to embark on an adventure
Why Should Hotels Use Social Media?
- Increase in the number of bookings to a hotel
According to research studies, 82% of customers trust companies on social media, and nearly all tourists under the age of 34 look to social media for recommendations before making a booking. Leveraging social media influencers to book a stay at one's hotel can increase the likelihood of a direct booking because of their connections and credibility with their followers.A post by an influencer appears more genuine than a traditional advertisement. Some hotels will even provide influencers with a discount code to share with their followers or a link to direct potential guests to a page that highlights a special offer at the hotel. As research suggests, when hotels commit to a social media strategy, 71% of travel agencies report improved interactions and relationships with bookers.
- Inspire future travelers
Whether or not a hotel decides to work with influencers, having an online presence as a hotelier is essential. When more than half of the 175 million tweets sent every day mention brands or services, and there are over 260 million posts tagged "#travel," it is critical to use social media to drive conversation and positivity among potential guests. Messaging capabilities via social media have also made it simple for hotels and potential guests to converse in a casual yet efficient manner. Consumers are actively looking online for ideas for their next adventure. Hoteliers can affect the choice-making process by offering information and simple communication that keeps prospective guests thinking about your hotel when they are making plans for their next trip.
- Cutting down high marketing costs
Social media has helped hotels cut marketing costs by up to 24%. Video, once thought to be an expensive and time-consuming form of marketing, is now made simple and accessible through platforms such as Instagram or Snapchat Stories. Video format accounted for most of the internet traffic and generated the highest level of engagement. Since videos have a four times higher chance of being viewed, they are a top priority for hotel marketing teams and it also makes it simple to convince customers to book a stay at a particular hotel.
Whether a hotelier uses video, Instagram, or Facebook, building positive relationships with guests through social media is becoming increasingly important. Entering the social media scene can be a great way to not only connect with guests, but also to showcase the benefits of one's hotel in a cost-effective manner. Creating a welcoming platform for future guests is critical for both veteran social media implementers and newcomers who are just learning the format.
ST Signature Co - Living Hotels ; Your Perfect Instagram - Worthy Hotel For Your Next Vacation
If you want to unwind and enjoy the finest boutique at an Instagram worthy hotel in Singapore for your next vacation, make sure to choose the ST Signature, Co -Living Hotels. You can discover a co-living experience at its finest in our cabin-style rooms with custom amenities, and gastronomic wonders all while embracing the zero-carbon trend.
The Instagram worthy hotel- ST Signature has stepped ahead with fuss-free, self-check-ins to enter the hotel with just a few clicks, recognising that travellers spend a significant amount of time on mobile devices.Guests can access their individual cabins using Bluetooth or PIN code verification by downloading the ST Signature Chat-InTM app.
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