Market Scenario:
The global mixed reality market is expected to expand at 48.6% CAGR during the forecast period.
Mixed reality is the merging of real and virtual worlds for producing new worlds and environments. The new reality is made possible due to advances in display technology, graphic processors, computer vision and input systems. The global mixed reality market report by Market Research Future (MRFR) covers pertinent factors and hurdles to be faced by the industry for the period of 2018 to 2023 (forecast period). The COVID-19 outbreak and its implications on the industry are highlighted and expounded in the report.
The consumer demand for Mixed Reality Market is predicted to observe substantial growth over the projected period. Throughout the study era, North America was projected to dominate the mixed-reality industry led by Europe. Market development is driven by the relatively high acceptance of mixed reality products in North America and the introduction of innovative mixed reality devices by primary players in this market. The virtual reality market is strongly affected by the growing demand for AR / VR head-mounted displays in the gaming and entertainment industry and app creation as well as hardware modules for immersive user experience. Conversely, the limited battery life and image latency issues in mixed reality devices can disrupt market growth.
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Competitive Outlook:
Sony Corporation, Accenture PLC, Facebook Inc., HTC Corporation, Microsoft Corporation, Seiko Epson Corporation, Google LLC, Magic Leap, Inc, Intel Corporation, and Samsung Electronics Co., Ltd are key players of the global mixed reality market.
Segmentation:
Hardware that includes processors, sensors, displays, input devices, power units, and software.
Software includes Custom Software and Out-of-Box Software
The hardware segment in the research study is expected to dominate the market during the forecast period owing to a rise in the number of mixed reality hardware.
Regional Analysis:
Mixed reality market, by region, has been segmented into Asia-Pacific, North America, Europe, and the Middle East & Africa, and South America.
In North America, increasing penetration of AR & VR devices for mixed reality devices is fueling the market growth of the mixed reality market. Furthermore, the presence of key players such as Microsoft Corporation, Intel Corporation, Magic Leap, Inc., and Google, Inc. are expected to fuel the among market growth in this region. The US dominates the market in North America followed by Canada. Asia-Pacific is expected to hold a significant share in the market. Japan is expected to dominate the Asia-Pacific mixed reality market, followed by China, during the forecast period.
North America has been anticipated to lead the mixed reality market during the study period, followed by Europe. Significantly high adoption of mixed reality products in North America and the launch of advanced mixed reality products by key players in this region are contributing to the market growth.
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Table of Contents:
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
List of Tables
Table1 North America: Mixed Reality Market, By Country
Table2 North America: Mixed Reality Market, By Component
Table3 North America: Mixed Reality Market, By Product
Continued…
List of Figures
FIGURE 1 Global Mixed Reality Segmentation
FIGURE 2 Forecast Methodology
FIGURE 3 Porter’s Five Forces Analysis Of Global Mixed Reality Market
Continued…
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