Market Scenario:
The Email Marketing Marketis growing continually worldwide, witnessing the rising adoption of these solutions to create highly effective promotion campaigns. Besides, the market expansion attributes to the increasing numbers of marketing & advertising agencies that speak to bulk campaigns and expertise in the CRM space or companies selling other similar solutions.
Technology distributors partner particularly with data-focused software and technology providers in the marketing technology sphere. Most businesses worldwide use email marketing platforms to communicate with customers and to expand their clientele. Email marketing platforms allow organizations to deploy critical business communication applications with minimal technical support and minimized upfront costs.
As a result, the email marketing market is garnering huge prominence across the world. A leading market research firm Market Research Future (MRFR), states that the global email marketing market is projected to garner significant traction, growing at an impressive CAGR during the review period (2020 to 2027). Proliferating trend of sending slightly different emails to customers versus prospects impacts the market growth positively.
Also, the benefits that email marketing platforms offer influence the growth of the market. Moreover, the rising demand for email marketing solutions and increasing numbers of enterprises worldwide escalate market sales. Increasing demand for business analytics and intelligence is another major factor driving the growth of the email marketing market. Furthermore, the growing popularity of email marketing platforms and cloud-based applications accelerate the email marketing market's development.
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Competitive Outlook:
Highly competitive, the email marketing market appears fragmented due to the presence of several well-established players. Mergers & acquisitions, innovation, and brand reinforcement remain prevailing key trends for the leading players as these strategies support their expansion plans. They deliver reliable, leading-edge solutions & services, investing substantially in developing adept technologies & products.
Players leading the email marketing market include Zoho Campaigns (India), GetResponse (Poland), Campaign Monitor (US), Klaviyo (US), HubSpot, Inc. (US), ActiveCampaign, LLC (US), SendinBlue (France), Salesforce.com, inc. (US), Adobe (US), Kevy (US), AWeber Communications (US), Pinpointe On-Demand, Inc. (US), Constant Contact, Inc. (US), Ontraport (US), and Mailjet inc. (France), among others.
Segmentation:
The email marketing market analysis is segmented into components, organization size, deployment mode, industry vertical, and region. The component segment is sub-segmented into solutions and services. The organization size segment is sub-segmented into large enterprises, medium-sized enterprises, and small enterprises.
The deployment mode segment is sub-segmented into cloud and on-premises. The industry vertical segment is sub-segmented into retail & consumer goods, travel & hospitality, food & beverages, education, transportation & logistics, media & entertainment, BFSI, IT & telecom, and others. By regions, the market is sub-segmented into the Asia Pacific, Americas, Europe, and rest-of-the-world.
Regional Analysis:
North America leads the global email marketing market with the strong presence of major solution providers and advances in related technologies. Besides, the high digitalization and substantial investments in large and small organizations in the region drive the market's growth. The US, Canada, and Mexico are the leading markets for email marketing solutions.
Europe stands second in the global email marketing market, mainly due to large deployments of cloud email platforms in marketing. Additionally, the presence of various notable players and rising numbers of medium and large enterprises with sizable investments act as significant tailwinds for the region's market growth.
The Asia Pacific email marketing market is growing rapidly, heading with the increasing adoption of email marketing platforms for lead generation. Enterprises in this region understand the importance of email marketing solutions to reach a vast consumer base and increase clientele, promoting their product and service offerings. Furthermore, the rising adoption of AI technology and digital marketing solutions by large and SMEs to boost sales foster the regional market's development.
Industry News:
Mar 25, 2021 ---- Campaign Monitor, a leading provider of powerful & intuitive email marketing software, announced its partnership with Unsplash, giving customers access to the new Free Image Gallery with over 2 million images available directly within the email builder for richer & more creative email campaigns.
Access to the Unsplash image library allows email marketers to easily create beautiful and highly effective campaigns and eliminate the extra time and expense associated with image sourcing and high-cost production.
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Table of Contents:
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
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