Market Scenario:
The global Mobile Analytics Market will touch USD 5 billion at a 24% CAGR in the forecast period 2020- 2027, states the latest Market Research Future (MRFR) analysis. Mobile analytics helps in measuring the usage and application revenue. Besides, the tool allows business owners in keeping a track of all the recent trends and makes smart data-driven decisions, thus increasing customer engagement and monetization for an app.
Various factors are fuelling the global mobile analytics market demand. As per the recent MRFR market estimates, such factors include the increasing use of location based analytics, the invention of latest technology which are convenient for users, the emergence of innovative ideas which will benefit users, the proficient use of smartphone for generating money, the use of mobile as a device that helps to bridge the gap with real world, and consumers are increasingly using private policies, security policies, and multiple channels and devices. The additional factors adding market growth include increasing penetration of smartphones, growing adoption of various mobile applications, the need for user retention in the mobile application, the growing need to manage apps efficiently, increasing use during the COVID-19 pandemic, and the growing adoption of versatile marketing strategies for apps.
On the contrary, unawareness among the rural population, high raw material prices, less durability and high unreliability, high labor charges, and privacy concerns related to the use of mobile data, may limit the mobile analytics market growth in the forecast period.
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Competitive Outlook:
The leading players profiled in the global mobile analytics market report include Mixpanel (U.S.), Microsoft Corporation (U.S.), Flurry (U.S.), Comscore (U.S.), Webtrends (U.S.), Adobe Systems Incorporated (U.S.), Localytics (U.S.), Google Inc. (U.S.), IBM (U.S.), and Amazon Web Services (Aws) (U.S.), among others.
Segmentation:
The MRFR report throws light on an inclusive segmental analysis of the global mobile analytics market based on type, organization size, and vertical.
By type, the global mobile analytics market is segmented into mobile advertisement and advertisement analytics (conversion funnel analysis, ad attribution analysis, and campaign analytics), in-app behavioral analytics (user profiling and demographics, event tracking, and touch heatmaps), and application performance analytics (mobile A/B testing, cross platform analysis, and others).
Based on organization size, the global mobile analytics market is segmented into large enterprise & small and medium enterprises.
By vertical, the global mobile analytics market is segmented into IT and Telecom, automotive, BFSI, government, healthcare, travel and logistics, media and entertainment, retail and e-commerce, and others. Of these, the BFSI and retail segments will command the largest share in the market over the forecast period.
Regional Analysis:
Geographically, the global mobile analytics market is bifurcated into Europe, North America, the Asia Pacific, and Rest of the World (RoW). Of these, the APAC region will remain the driving force in the market over the forecast period. Constant investments in R&D of mobile analytics, growing e-commerce trends to attract higher number of customers, increasing population, growing IT landscape, high adoption of mobile analytics tools by enterprises, developing countries China and India adopting mobile analytics software at a large scale due to increasing e-commerce industries, growing retail sector, competitive advantage, and growing technological advances in mobile technologies, analytics, and cloud are adding to the global mobile analytics market growth in the region.
In North America, the global mobile analytics market is predicted to have healthy growth over the forecast period. The contribution of developed countries to build network connectivity, the growing number of mobile users, increasing popularity of mobile analytics among enterprises, and increasing use of 4G and 3G network are adding to the global mobile analytics market growth in the region.
In Europe, the global mobile analytics market is predicted to have lucrative growth in the forecast period for the increasing sales of consumer electronics segment like tablets, smartphones, and others.
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Table of Contents:
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
Continued….
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