Market Scenario:
The global Mobile Analytics Market Growth will touch USD 5 billion at a 24% CAGR in the forecast period 2020- 2027, states the latest Market Research Future (MRFR) analysis. Mobile analytics helps in measuring the usage and application revenue. Besides, the tool allows business owners in keeping a track of all the recent trends and makes smart data-driven decisions, thus increasing customer engagement and monetization for an app.
Main developments in the mobile analytics market include location-based analytics, the invention of the latest technology that is easy for consumers, the advent of innovative ideas that will benefit users, the productive use of smartphones to raise revenue, mobile apps helping to bridge the gap with the real world, the customer usage of multiple platforms and devices, and security and privacy. Location-based analytics is a direct analytics technique chosen by businesses using location-based applications to alert customers to the nearby company offering. Location-based analytics is used to bridge the gap between online and physical customer knowledge and benefit by encouraging adequate purchases. Enterprises that implement LBM strategies should take care of customer safety issues with strong protection measures and safety techniques. Technologies like secured payment gateways, quick response codes, and near-field communication stickers have made it easy for consumers to transfer money and have created trust in them.
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Competitive Outlook:
The leading players profiled in the global mobile analytics market report include Mixpanel (U.S.), Microsoft Corporation (U.S.), Flurry (U.S.), Comscore (U.S.), Webtrends (U.S.), Adobe Systems Incorporated (U.S.), Localytics (U.S.), Google Inc. (U.S.), IBM (U.S.), and Amazon Web Services (Aws) (U.S.), among others.
Segmentation:
The MRFR report throws light on an inclusive segmental analysis of the global mobile analytics market based on type, organization size, and vertical.
By type, the global mobile analytics market is segmented into mobile advertisement and advertisement analytics (conversion funnel analysis, ad attribution analysis, and campaign analytics), in-app behavioral analytics (user profiling and demographics, event tracking, and touch heatmaps), and application performance analytics (mobile A/B testing, cross platform analysis, and others).
Based on organization size, the global mobile analytics market is segmented into large enterprise & small and medium enterprises.
By vertical, the global mobile analytics market is segmented into IT and Telecom, automotive, BFSI, government, healthcare, travel and logistics, media and entertainment, retail and e-commerce, and others. Of these, the BFSI and retail segments will command the largest share in the market over the forecast period.
Regional Analysis:
Geographically, the global mobile analytics market is bifurcated into Europe, North America, the Asia Pacific, and Rest of the World (RoW). Of these, the APAC region will remain the driving force in the market over the forecast period. Constant investments in R&D of mobile analytics, growing e-commerce trends to attract higher number of customers, increasing population, growing IT landscape, high adoption of mobile analytics tools by enterprises, developing countries China and India adopting mobile analytics software at a large scale due to increasing e-commerce industries, growing retail sector, competitive advantage, and growing technological advances in mobile technologies, analytics, and cloud are adding to the global mobile analytics market growth in the region.
In North America, the global mobile analytics market is predicted to have healthy growth over the forecast period. The contribution of developed countries to build network connectivity, the growing number of mobile users, increasing popularity of mobile analytics among enterprises, and increasing use of 4G and 3G network are adding to the global mobile analytics market growth in the region.
In Europe, the global mobile analytics market is predicted to have lucrative growth in the forecast period for the increasing sales of consumer electronics segment like tablets, smartphones, and others.
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Table of Contents:
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
Continued….
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