Market Scenario:
The global Smartphone Operating System Market Size is witnessing rapid revenue growth. Factors such as deep integrations of advanced technologies and vast developments of efficient operating systems delivering optimized performance and applications drive the market growth. The market perceives increasing launches of new mobile operating system interface, which foster the market growth, replacing existing Oss.
Besides, substantial R&D investments into the development of operating systems drive the growth of the market. The smartphone OS market is expected to grow exponentially in the years to come. According to Market Research Future (MRFR), the global smartphone operating system market is poised to register approximately 20% CAGR during the forecasted period (2017 – 2023).
Most people upgrade their OS from time to time to have the latest version of the operating system and enhance their smartphone operations. Additionally, the rising numbers of smartphone users alongside the proliferation of advanced operating systems escalate market growth. Increasing digitalization is another major factor fuelling the smartphone operating system market growth.
Furthermore, the high adoption of mobile applications acts as a major tailwind for the growth of the smartphone operating system market. The increasing awareness about different mobile applications like fitness apps, GPS maps, gaming, and much more boosts the growth of the market. The increasing focuses on designing operating systems compatible with smartphones, tablets, PDAs, computers, and laptops influences the market growth.
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Competitive Outlook:
Highly competitive, the global smartphone operating system market appears fragmented due to the presence of many well-established players. They incorporate strategic approaches, such as acquisition, partnership, collaboration, expansion, and product/technology launch to gain competitive advantage and stay at the market forefront. Players leading the smartphone operating system market are Apple, Inc. (US), Google, Inc. (US), Microsoft Corporation (US), Linux Foundation (US), Blackberry Limited (US), Jolla OY (Finland), Hewlett Packard (US), Nokia Corporation (Finland), Qualcomm (US) and Samsung Electronics (South Korea), among others.
Segmentation:
The smartphone operating system market forecast is segmented into type, operating system, and region. The type segment is sub-segmented into open source and closed source. The operating system segment is sub-segmented into android, iOS, blackberry, Symbian, and others.
Among various operating systems in the market, the android segment accounts for the largest market share. The segment growth attributes to the increasing adoption of Android-based smartphones and increasing demand for open source applications on the play store.
The android operating system sub-segment is expected to continue its dominance over the forecast period. On the other hand, though the market share of iOS is considerably high, the sub-segment iOS operating system witnesses slower market growth. iOS specifically supports Apple phones and does not support an open-source platform, limiting the usage of this operating system.
Regional Analysis:
North America dominates the global smartphone operating system market. The largest market share attributes to the vast advancements in operating systems and related technologies. The well-established infrastructure in the region allows faster development and implementation of advanced technologies. Moreover, the growing use of mobile devices for payments drives the growth of the smartphone operating system market in the region.
With the increasing popularity of smartphones, the US and Canada lead the North American smartphone operating system market. Additionally, the strong presence of notable OS developers & providers, such as Apple Inc. and Google, push the growth of the regional market growth. Also, the augmented demand and availability of quality smartphones in the region drive the growth of the market.
Europe gains the second spot globally in terms of the smartphone operating system market revenues. The market is driven by vast advances in operating system technologies and the proliferation of smartphones in the region. Factors such as the increasing adoption of smartphone operating system technologies stimulate market growth in the region. The European smartphone operating system market is expected to witness fabulous market growth during the review period.
The Asia Pacific region also accounts for a promising smartphone operating system market. The region is witnessing a rapid expansion stage in the smartphone OS market. The availability of cost-competitive technologies and developers positively impacts the region's market share. Besides, rising numbers of smartphone users and vast smartphone industries in the region boost the market size. With their presence of many smartphone industries, China, Japan, and India hold sizable shares in the regional market.
Industry News
Reliance Jio Infocomm Limited, the Indian telecommunications leader, announced the Jio smartphone operating system for entry-level smartphones. Reliance Jio announced its plans to partner with Alphabet's Google for a new android-based operating system for entry-level smartphones in India and beyond. Pushing the 2G-free India movement further, Reliance Industries Limited (RIL) aims to put a 4G smartphone in everyone's hands.
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Table of Contents:
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
Continued….
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