Market Scenario:
The global Antivirus Software Market is projected to register a CAGR of 10.8% during the forecast period, 2020–2026. In this report, Market Research Future (MRFR) includes the segmentation and dynamics of the market to offer a better glimpse of the market in the coming years.
Increasing concerns over data security, consumers’ shift towards paid antivirus software, high adoption of smartphones, and digitization of industry verticals are some of the factors that are likely to be responsible for the growth of the market during the forecast period. Along with this, the upsurge in cybercrimes targeting small and medium enterprises is another reason fueling the growth of the antivirus software market. However, the availability of free software tools is a major challenge for software providers operating across the globe.
The global antivirus software market is fragmented, with several players offering their solutions to enterprises. The established players in the global antivirus software market for 2019 include Symantec Corporation, followed by McAfee Inc., ESET, and others. Their collective share is high, representing a concentrated market. However, there are several other popular players in the global antivirus software market, offering cost-effective software solutions. The global antivirus software market is projected to experience a moderate-high level of competitive rivalry, and mergers & acquisitions are likely to intensify the competition between larger players.
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Competitive Outlook:
The key players of the global antivirus software market include Symantec Corporation (Broadcom Inc.) (US), Mcafee, LLC (US), ESET, SPOL. S R.O.(Slovakia), Bitdefender (Romania), Kaspersky Lab (Russia), Trend Micro Incorporated (Japan), Avast Software S.R.O. (Czech Republic), Fortinet, Inc. (US), F-Secure (Finland), Data Cyberdefense AG (Nordrhein-Westfalen), Avira Operations GMBH & CO. KG. (Germany), BEIJING QIHU KEJI CO. LTD (China), Tencent (China), Quick Heal Technologies Limited (India), Comodo Security Solutions, Inc. (US), Microsoft Corporation (US), AHNLAB, INC. (South Korea), Beijing Rising Information Technology CO., LTD.(China), and Cheetah Mobile, Inc.(China)
Segmentation:
The global antivirus software market has been segmented based on software type, end user, and region.
Based on type, the antivirus software market has been segmented into PC and Phone/Pad. The PC segment accounted for the larger market share in 2019, with the larger market value; it is expected to register the highest CAGR of 11.1% during the forecast period. PCs or personal computers need to be protected from viruses that adversely impact personal data. Individuals and enterprises look for best-in-class antivirus software that wholesomely protects sensitive data. Some of the popular or preferred antivirus software for PCs include Bitdefender Antivirus Plus., Kaspersky Anti-Virus., Norton Antivirus Plus, and F-Secure Antivirus Safe. Preference for the software varies on the basis of the type of operating system being used, the price of the software, and features included in the software. The phone & pad segment was the second-largest market in 2019, and it is projected to exhibit a CAGR of 10.4%.
Based on application, the global antivirus software market is categorized into individual users, enterprise users, and government users. The enterprise user segment accounted for the largest market share in 2019, and it is expected to register a CAGR of 10.5% during the forecast period. The government user segment was the second-largest market in 2019. It is projected to register the highest CAGR of 12.0%.
Regional Analysis:
The global antivirus market, by region, is led by North America. Technological advancements and the growing need for solutions against most viruses, worms, Trojan horses, and other threats are projected to drive the market growth in North America in the coming years. The US is leading the market, whereas Canada is expected to witness a high growth rate in the coming future.
North America is expected to be one of the largest markets for antivirus software during the forecast period. Rapid digitalization, technological advancements, and the growing use of laptops and smartphones are leading to the higher adoption of antivirus solutions, which help against phishing attacks, scan removable devices, protect against online threats, and also block spam sites and ads. The higher market penetration of technology across the region and the presence of large multinational as well as local companies have propelled the adoption of antivirus solutions in the region. North America, by country, has been segmented into the US, Canada, and Mexico.
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Industry News
However, in the meantime, the key market players have implied various strategic techniques to boost global market growth. Thus, to meet the global market demands, the global market increased its speed in producing more valuable products for its intended customers. Recently, the global market has stabilized its position in the global market and is expected to register a higher Antivirus Software Market Size for the forecast period.
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Table of Contents:
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
Continued….
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