Influencer Marketing Platforms

Gen Z sees social media as part of everyday life, and they often have a different appreciation for these platforms than other generations. Older age groups see social networks as a tool to keep in touch with friends and family and share content such as images or status updates. On the other hand, Generation Z sees social media as entertainment and inspiration.

So if you wish to keep Gen Z's attention, you need to connect to their lifestyle by making sure your content is engaging and entertaining. One of the most prominent (and practical) ways is to use influencers and nano/micro-influencers for content promotion. Generation Z is not as opposed to influencer marketing as other generations. A recent study found that 52% of young consumers thought influencers were highly trustworthy.

However, your influencer marketing needs to be approached in an entertaining way, rather than just a typical promotion, if you're really going to engage with this younger age group.