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The cost of the project might be high for the leadership to handle. Increase crowdfunding backers and net real rewards as a result. Just Early Bird will make that option a reality for all those that are interested in the work. The project is going to be successful with the right backing. Supporters just want a defined group goal and some initial success if possible. Show them that the goal can be met as is needed. Increase crowdfunding backers with some support in time.