According to IMARC Group’s latest report, titled “Personal Hygiene Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the global personal hygiene market share is expected to exhibit a growth rate (CAGR) of 3.7% during 2023-2028. Personal hygiene represents the regular practice of grooming and maintaining the cleanliness of the body. It involves the use of several products, such as hand sanitizers, masks, gloves, antimicrobial wipes, sanitary napkins, incontinence garments, etc. These personal hygiene products help to protect the body parts from illnesses caused by the contamination of germs and viruses. They even aid in preventing skin sores and rashes and improve self-esteem and confidence and social, personal, and psychological well-being. As a result, personal hygiene items have widespread demand across the globe.
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Personal Hygiene Market Trends:
The growing awareness about the health effects of poor hygiene and cleanliness practices among individuals is among the key factors driving the personal hygiene market. Additionally, the launch of various favorable initiatives and movements by government bodies, especially in developing countries, aimed at promoting the significance of maintaining personal hygiene to prevent the spread of diseases, is acting as another significant growth-inducing factor. Apart from this, the increasing availability of an extensive range of personal hygiene products via numerous online and offline distribution channels is also positively influencing the global market. Moreover, the development of innovative organic product variants by leading market players and the rising investments in aggressive marketing strategies, celebrity endorsements, and social media promotional campaigns are further propelling the market growth. Besides this, the introduction of natural intimate care products and toilet seat sanitizers for both women and men that are completely chemical-free and available in environment-friendly packaging solutions is expected to bolster the personal hygiene market over the forecasted period.
Personal Hygiene Market 2023-2028 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the personal hygiene market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- 3M
- Auchan
- Carrefour S.A.
- Colgate-Palmolive Company
- Costco
- Henkel AG & Company
- Johnson & Johnson
- Kao Corporation
- Kimberly-Clark Corporation
- Publix
- Reckitt Benckiser Group
- The Kroger Co.
- The Procter & Gamble Company
- Unilever
- Unicharm Corporation
Key Market Segmentation:
The report has segmented the global personal hygiene market based on product type, pricing, usability and distribution channel and region.
Breakup by Product Type:
- Feminine Hygiene ProductsSanitary Napkins
Tampons
Others
- Incontinence GarmentsAdult Diaper
Protective Underwear
Cloth Adult Diaper
Others
- Disinfectants
- Hand Sanitizers
- Masks
- Gloves
- Stretchable Caps
- Antimicrobial Wipes
- Others
Breakup by Pricing:
- Mass Products
- Premium Products
Breakup by Usability:
- Disposable
- Reusable
Breakup by Distribution Channel:
- Hospital Pharmacies
- Supermarkets and Hypermarkets
- Online Stores and Pharmacies
- Convenience Stores and Retail Pharmacies
- Others
Breakup by Region:
- North America
- Asia Pacific
- Europe
- Latin America
- Middle East and Africa
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Key Highlights of the Report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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