https://iimskills.com/digital-marketing/
Digital marketing uses online channels like social media, search engines, email, and websites to promote products or services. It includes strategies such as SEO, content marketing, PPC advertising, and influencer partnerships. Digital marketing offers cost-effective, measurable ways to reach global audiences, track consumer behavior, and optimize campaigns for better results. With the growing use of mobile devices and social media, it’s essential for businesses to build brand awareness, engage customers, and drive sales in today’s digital world.