Social media has become a cornerstone of modern communication and marketing, with billions of people using various platforms daily. For businesses, creators, and marketers, understanding social media statistics is key to staying ahead of the curve. If you're in the content creation space, tools like a video maker app are indispensable for crafting eye-catching visuals that resonate with audiences. Let’s dive into 13 truly incredible social media statistics that reveal the power and potential of these platforms.
1. Over 4.9 Billion People Use Social Media Worldwide
As of 2025, the number of social media users has surpassed 4.9 billion globally. This figure represents over 60% of the world’s population, underscoring the universal appeal and influence of social platforms. For creators and brands, this statistic highlights an immense opportunity to reach diverse audiences using engaging content made with tools like a video maker app.
2. Video Content Generates 1200% More Shares Than Text and Images Combined
Video is king when it comes to engagement. Posts with video content are shared 1200% more than those with just text or images. Whether it’s a short, snappy clip or a polished tutorial, video content captures attention. A video maker app simplifies the process of creating professional-quality videos to take advantage of this trend.
3. 82% of Global Internet Traffic Comes From Video
By 2023, video accounted for an astounding 82% of all internet traffic. This includes everything from YouTube and TikTok to live streams and video ads. The rise of video-centric platforms makes it essential for creators and marketers to prioritize video content in their strategies.
4. TikTok’s Average User Session Lasts Nearly 11 Minutes
TikTok has revolutionized social media with its addictive short-form videos. The average user spends nearly 11 minutes per session on TikTok, making it the most engaging social platform. Using a video maker app, creators can easily produce TikTok-ready videos with trendy effects and music.
5. Instagram Stories Are Viewed by Over 500 Million Users Daily
Instagram Stories continue to dominate the platform, with over 500 million people viewing them daily. The ephemeral nature of Stories creates a sense of urgency, encouraging users to engage with the content. Adding dynamic videos to your Stories using a video maker app can significantly enhance engagement rates.
6. 54% of Consumers Want to See More Video Content
A HubSpot study revealed that over half of consumers prefer video content from brands they follow. Whether it’s tutorials, product demos, or behind-the-scenes footage, video helps foster a deeper connection with audiences. A video maker app can help brands create tailored videos to meet this demand.
7. Facebook’s Daily Active Users Have Reached 2 Billion
Despite the rise of newer platforms, Facebook remains a giant, with 2 billion daily active users. This makes it an essential platform for businesses to connect with customers. Using Facebook’s ad tools and pairing them with videos created via a video maker app, marketers can optimize campaigns for higher engagement.
8. LinkedIn Posts With Videos Get 5x More Engagement
Professional networking meets creativity on LinkedIn, where posts featuring video content receive five times more engagement than those without. A well-made explainer video or testimonial, crafted with a video maker app, can boost visibility and attract meaningful connections on LinkedIn.
9. YouTube Is the Second Most Visited Website in the World
YouTube sees over 2.6 billion monthly active users, making it the second most visited website globally after Google. This platform is a powerhouse for video content, whether it’s educational, entertaining, or promotional. A video maker app enables creators to produce stunning videos that stand out on YouTube’s crowded platform.
10. 73% of Marketers Say Videos Drive the Best ROI
Videos not only engage audiences but also deliver tangible results. A whopping 73% of marketers say that video content provides the best return on investment compared to other formats. Creating high-quality videos doesn’t have to be expensive—tools like a video maker app make it budget-friendly.
11. 70% of Gen Z Spends Over 3 Hours Daily on Social Media
Generation Z is the most connected demographic, with 70% of them spending more than three hours a day on social media. Platforms like TikTok, Instagram, and Snapchat dominate their attention. To capture this audience, short, engaging videos created using a video maker app are essential.
12. Pinterest Drives 33% More Traffic to Shopping Sites Than Other Platforms
Pinterest might not be the first platform you think of, but it drives 33% more referral traffic to shopping sites than any other social media platform. Brands that leverage visually appealing video pins have a greater chance of converting users into customers.
13. Social Media Ad Spending Reached $226 Billion in 2023
Businesses worldwide are investing heavily in social media ads, with spending hitting $226 billion in 2023. Videos play a crucial role in these ads, thanks to their ability to captivate audiences. A video maker app helps businesses create compelling ad content that stands out in users’ feeds.
Why Video Content Matters More Than Ever
The dominance of video in social media can’t be overstated. From higher engagement rates to increased ROI, video content is a must for anyone looking to succeed in the digital world. A video maker app empowers individuals and businesses to create professional, attention-grabbing videos without needing expensive equipment or extensive editing skills.
Conclusion
These 13 social media statistics paint a clear picture: video content is the future of social media. With billions of users consuming video daily, there’s never been a better time to embrace this medium. Tools like a video maker app make it easier than ever to create, edit, and share impactful videos across platforms. Whether you’re a brand, a content creator, or just getting started, leveraging these insights can help you thrive in today’s competitive social media landscape.