Tech influencers on Instagram have developed a following for their content and have some control over the purchasing decisions of their followers by offering assistance to their followers. Tech brands have taken notice of this relationship between tech influencers and their viewers.
Mom bloggers, on the other hand, are just regular moms who are able to pursue their jobs, travel aggressively, indulge in their favorite hobbies, and still fully embrace parenting. They share their experiences for others to follow. Instagram’s most extraordinary Indian parent bloggers are unique, stylish, inventive, and motivating.
How Can Mom Bloggers Support Others?
Some women find the process of becoming mothers and the subsequent parenthood to be intimidating and stressful, losing their identities and sense of self in the process.
In a secure environment, mom bloggers support these women by sharing the difficulties they experience and the best advice and techniques to make parenting and pregnancy simpler and more pleasurable.
As a result, they may establish a close connection with their audience and hence have some control over their purchasing behaviour. The top parent blogs, Instagram posts, Instagram stories, and videos are used by brands to advertise their goods and services. To do this, they partner with influencer marketing agencies.
Take a look at some of the well-known mom bloggers India currently stars.
- Twinkle Khanna
You wouldn’t have missed reading about Mrs Funnybones, a.k.a. Ms. Twinkle Khanna, if you use social media or are even vaguely connected with Bollywood. After a career entirely focused on acting, Twinkle transitioned into writing with ease and, with her trademark tongue-in-cheek humour, conquered the blogging world. She regularly examines the institution of parenting in her column for the Times of India and did it funnily in her debut book, Mrs Funnybones.
Article Source - https://tokei123.org/influencer-marketing-india-benefits-and-drawbacks/