WhatsApp API: ABOUT
WhatsApp API is designed for medium to large companies that want to use WhatsApp with multiple users. I. F WhatsApp API has no app or front-end interface and needs to be integrated into a business software.
Businesses can use one of two API options: WhatsApp Cloud API, which can be acquired directly from Meta and WhatsApp On-premises API, also known as WhatsApp Business API or WhatsApp API which can be acquired through third-party services called Business Solution Providers.
WhatsApp doesn’t allow businesses using WhatsApp API to send messages anytime they want. To prevent spam and ensure businesses reply to incoming messages quickly, WhatsApp imposes a messaging limitation called Session Messaging.
Session Messaging allows you to reply to contacts’ messages within a 24-hour window. Once the 24-hour window closes, you can no longer send Session Messages. There is no need for any prior approval before sending a Session Message, provided that it abides by WhatsApp Business Policy and WhatsApp Commerce Policy.
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WhatsApp Message API is designed for medium to large companies that want to use WhatsApp with multiple users. You can use WhatsApp message API for alerts and notifications, promotions, and marketing messages.
For a step-by-step guide to this topic, you can learn Sending WhatsApp messages with the Messages API. Get Tally on WhatsApp. Send ledger from tally to WhatsApp here.
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