In addition to entertainment, companies and educational institutions have tapped the power of extended reality technology to improve training and knowledge retention, reduce operational costs and boost employee engagement. Brands, too, can tap into the power of XR to increase engagement with customers and clients by offering them new ways to engage with their brands. The new tools and experiences can help businesses develop a culture of digital transformation while enabling more efficient operations in the digital space. Regardless of industry, extended reality technology will help your company to stay on top of the latest developments.
Extended reality helps athletes simulate complex environments, which can reduce the risk of injuries and damage to expensive equipment. High-performance sports programs can take advantage of this technology to create safe, repeatable training environments, reducing costs and risks. Unlike other areas, however, sports have been slow to adopt this technology. While its benefits have been well-documented, empirical evidence is not as abundant. However, extended reality has a variety of applications in the health care field.
Consumers are increasingly making their purchasing decisions online. Using immersive technology can make this experience more convenient and reduce friction before the purchase. For instance, you can 'place' furniture in your house in a virtual showroom. Another use for extended reality in retail is in the realm of eCommerce. Incorporating this technology can transform your customer experience and increase loyalty. This can be extremely beneficial to both online and offline businesses. In addition to helping companies create more appealing shopping experiences, extended reality technology can help brands rethink how they sell their products.