Like many individuals, you likely engage with apps daily, unaware of the data they gather and their purpose behind it. It's natural to question the significance of this data and its utilization. Notably, Salesforce highlights that approximately 68% of marketing firms are now leaning into this primary source of data obtained directly from your apps.
https://thetechhacker.com/2023/07/10/how-do-the-apps-i-use-handle-my-data/