Small and medium-sized businesses struggle to compete against larger enterprises in B2B marketing. They find it hard to create a strategy that will resonate with their target audience for the low cost they can afford, but social media has made some strides on this front and Facebook advertising is one of them. Here are 7 Facebook advertising tricks of the trade we've discovered through our own testing so far; from how not all ads should be geared towards selling products, but instead focusing on building relationships!
Brand awareness campaigns
You can't just walk up to somebody in a coffee shop and ask them straight out, "Will you be my best friend?" And the same thing applies with Facebook advertising. Instead of pitching your products or services firsthand, create brand awareness campaigns that will introduce people to who you are without asking for anything upfront. When they click on an ad from their favorite website (with CTAs inside), it'll direct them right into reading one of your articles where there's no opt-in page--only valuable content! At our digital marketing training in Bhopal, Madhya Pradesh, our instructors will walk you down through each step to create compelling as well as rewarding Facebook advertisement.
Have your employees be the voice of your brand
Employee-generated content gets more shares and engagement than brand created. In comparison to user generated content, employee-generated material outperforms in both share count and like rate from Facebook users. This doesn’t mean you should ditch all of your branded materials though! You can have employees make videos about the newest features or why we choose them with how they work for customers who are curious on what it does differently compared to other brands out there that offer similar services – this will help generate a higher customer satisfaction level while also showing off products at an earlier stage before release date so people know exactly where their money is going when making purchases instead of being confused by different marketing messages that try too hard which may be seen as one sided if not.
Chatbots via Messenger for Facebook users interacting with your brand
You can’t be everywhere at once. It would be great to have your own mini-you roaming the web and building relationships with customer avatars, right? That is what the inventor of chatbots thought when he created his invention. With a bot, you can send out automated messages based on someone's interaction with your brand if they comment on one of your posts or like it for example—it will automatically message them via Facebook Messenger (or whichever messaging app).
About the Author:
SEO AIM POINT is the leading institute for digital marketing training in Bhopal, Madhya Pradesh. With their vast knowledge and experience of over 10 years into digital marketing industry, they have set a benchmark by which all other institutes measure up to with regards to not only teaching but also the practical application of SEO skills as well.