Do you want more and everything for less? OTT is for you. But before we dive into how OTT is better than cable TV, we need to understand what OTT is. OTT stands for Over The Top, in which online streaming platforms deliver quality content to users directly on the internet.

You might be familiar with online streaming platforms like Netflix, Amazon Prime, and Disney Plus. All these platforms offer hundreds of online movies and dramas that you can watch anywhere and anytime for as long as you want without worrying about missing out on your favorite stories.

Now that we've established and defined OTT platforms, let's talk about how they have changed our lives and their multiple benefits. Here's everything you need to know:

OTT Vs. Cable TV: Get More Variety In Your Content

In the old days, the cable company held all the power and used to charge premiums to access top channels like HBO, BBC News, and ESPN. So, if you weren’t paying the top dollar, you couldn’t get close to TV shows like Friends or Sex and the City. Cable TV also controlled what, when, and where you watched entertaining content.

Moreover, if you wanted to take a bathroom break in the middle of the movie, you had to wait until a commercial break, which could last anywhere from 2 to 10 minutes. In this case, the commercial breaks were a much-needed distraction, but for someone who wants to watch the movie uninterrupted, commercial breaks were a nightmare that would ruin the cinematic experience. That's why OTT is now in, and cable TV is out.

OTT platforms are pro-choice. If you want to watch the horse races or the big game, you just have to subscribe to OTT providers that are showing it.

You Can Watch Content Anywhere

Cable TV needed to be plugged into your television sets so you could watch the TV channels and choose a show. However, you'd never catch the start of the show because you couldn't control the live broadcast. This is where OTT platforms shine. They allow you to watch the content as long as you have internet access.

So, if you're sitting in your office during lunch break, you can continue watching the anime episode from last night from any device you want, phone, computer, tablet, you name it. However, with cable TV, you have no choice but to watch it on a TV set.

Nowadays, many people prefer watching TV on other devices rather than an actual TV. Accordingly, OTT platform creators have done a great job tapping into that need and creating a sustainable solution.

Today, we can compare cable TV and OTT platforms as we used to compare dial-up internet and modern Wi-Fi devices. Now, you don’t have to sit in one place to enjoy entertaining content; you can move around and consume content as you like.

Consume Content On Your Own Time

There was a time when we used to sit glued to the TV screens to catch our favorite show's episode. And if you weren't at home or near the television, you'd have missed it, and that'd be it. You couldn't watch it again. Even with DVR, you still had to remember to tape the show if you wanted to watch it later.

However, with OTT, you don't have to worry about missing out on the latest episode. If you want to watch Breaking Bad at 2 am on a Tuesday, that's your choice. Nothing can stop you from doing so, least of all radio waves. You can watch the same episode as much as you like and continue any episode or movie from where you last left it. So, you don't even need to note down or remember where you should start watching. That's why OTT reigns supreme over Cable TV.

OTT has also capitalized on the audience for shows. When creators used to choose a timeslot on a particular channel, they'd broadcast it for the masses without actually determining the target audience and how many people watch the show. However, in OTT, the creators can assign a genre, and then the algorithm would suggest viewers with similar interests watch the show. Today, they get more valuable insight and data about their audience than they used to before in the times of cable TV.

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