Customer satisfaction guarantees help differentiate businesses from competitors, lower purchase barriers, and encourage repeat business. They can include refunds, free trials, best price guarantees, or other remedies for dissatisfaction.
While they may not be effective or practical for all service companies, some are able to get great marketing mileage from them. Here are some examples:
No Hassle Returns
A guarantee forces a company to understand customers' definitions of good service and gives the customer a vehicle to bring errors to management's attention. It also promotes a culture of superlative performance and boosts employee morale. Moreover, it helps a service firm examine its entire service-delivery system and find out where mistakes are most likely to occur.
If a customer is dissatisfied with the quality of service, the company should not make them jump through hoops to invoke its guarantee; this exacerbates their dissatisfaction and may also create an adversarial relationship between the customer and the business. Four Seasons Hotels, for instance, probably could not get much marketing or operational mileage out of a stated guarantee because its employees are inculcated with a strong internal vision of absolute customer satisfaction and the company has an exceptional reputation for service; a formal guarantee would conflict with the hotel's prestigious image.
Similarly, dissatisfied Manpower temporary workers should not have to wait around while managers give them "Why me?" looks and run from the scene. https://umgcllc.com/Cleaning/
100% Satisfaction Guaranteed
In addition to providing a competitive advantage, the guarantee serves as an internal vision of error-free service. Many service companies shy away from the guarantee because it is difficult to collect on – but that just leads to fewer errors, which in turn results in more dissatisfaction – a vicious cycle. Customers shouldn't be forced to jump through hoops to invoke a guarantee, either: If the process requires them to talk to three different people, fill out several forms, wait to receive a refund, and then pay for their own services again with a competing company, they are likely to give up on you and not recommend you to friends. The procedure for invoking the guarantee should be quick, on the spot, and with no raised eyebrows or "Why you, dear?" looks.