What does it take to come up with a successful marketing video production? You’re aware of the usual ingredients like good lighting, top-notch editing, and high-quality equipment. But that isn’t enough.
Without the right concept and approach, your content can fail. Nobody wants that, especially if you’ve invested so much time, effort, and resources to produce those videos.
Here are some common marketing video production mistakes to avoid.
- Overselling. Yes, it’s an advertising video, but you don’t have to go the hard-sell route. Your audience wants to be inspired, uplifted, educated, or entertained. Before you even think of emphasising how reasonably priced your products or services are, consider first how you can build relationships with your target clients. How can you encourage them to connect with you and request more information about what you do? Don’t scare them away by overselling. Instead, emphasise how your product or service will benefit them.
- Information overload. It’s understandable to want to share essential details about your campaign or products and services. But another common video marketing mistake to avoid is sharing too much information. Remember that consumers have limited attention span. Capture their attention with relatable and concise information. Avoid cramming all your information into a single video. Limit visual elements to avoid distractions and focus on one key message.
- Making overly long videos. Making your videos too long can bore and drive your viewers away. Try to keep your marketing video production output within the 2-minute duration. The shorter, the better. You’ll also want to take the distribution platform into account. For instance, you can post longer videos on Facebook. See what else can be omitted and only show aspects that matter to your audience.
- Setting aside your call-to-action. While you don’t want to oversell, you also don’t want to forget to place your call-to-action. Before ending your video, be sure to encourage your viewers to take action. Let them know how you want them to respond after watching. Whether it’s an invitation for them to make a donation today or to contact you for an initial consultation, be clear about your CTA. Focus on that one response you’re hoping to get from your video content. Don’t confuse your audience with too many options or lengthy instructions.
- Not promoting. Make plans for promoting your marketing video production output. Completing and publishing your content is only the beginning of the process. You must promote even harder. Feature your videos on different social media marketing platforms. You can also feature them in related blogs. Build awareness and get your team members to share your content as well.
There’s so much pressure around advertising or marketing video production because it’s meant to persuade your target audience to take action. But before you get too fixated on closing sales or getting new clients, always go back to adding value to people’s lives. What problem are you helping solve with your products and services?
Need help with executing a successful marketing video production? Then reach out to Arkchetype Productions today!
Arkchetype Productions is a creative studio located in Singapore; they have been creating content for local governing institutions, local, regional and multinational businesses for more than 10 years. The team at Arkchetype Productions is committed to telling impactful and bespoke stories, whether that be in video, animation or photography and print advertisements. On top of producing engaging content, Arkchetype Productions also places great emphasis on strategy that pays attention to your objectives and optimises your ROI.
Arkchetype Productions is where strategic storytelling meets creative nuance. Making you the α that audiences follow. Click here to schedule a consultation with Arkchetype Productions today!