Depending on the location, the global coffee culture is also present in various forms.
For many Americans, coffee is not only a beverage but also a remedy for life's problems.
In the US, most people feel that their lives must begin with caffeine and that their day is not complete without a specific amount of caffeine, whether they brew their own coffee at home or buy it at a coffee shop.
In America, people like to meet their friends in cafes, where they subconsciously believe that the cool atmosphere of the café will better breed interesting conversations and heart-to-heart exchanges.
Therefore, the style and philosophy of most American café décor are to create an atmosphere that is always welcoming and makes customers want to stay for a while.
Common features of cafes are bright windows and a clean and minimalist set-up, or a dimly lit space permeated with an extremely cozy atmosphere, combined with a warm and welcoming décor.
Most customers will find a café that matches their favourites and develop a deep attachment to their frequent café. For customers, loyalty is not only cultivated through the atmosphere of the café or the quality of the coffee but also through the interaction with the service staff.
In the United States, the barista role plays a crucial role in creating the atmosphere, and the first thing customers experience when they enter is the attitude of the barista, who is seen as a window of information and a treasure chest of support for the curious customer, and who also speaks through the delicious product.
It is not uncommon in the USA for a café regular to become good friends with the barista, as they may meet and talk every day.
Secondly, cafes in the USA are often community gathering points. Many small shops host events, concerts, art exhibitions, salons, wine tastings, and other group activities that connect coffee lovers with other coffee-loving brothers and sisters.
Coffee is a starting point for relationships and a free space for people to talk about their interests and ideals.
For many Americans, coffee in the afternoon or evening is a completely social event. People will often go to a friend's house for a leisurely chat and coffee and dessert or come to dinner with a cup of coffee and a dessert, which is a perfect match in the lexicon.
The coffee they drink on these occasions is almost always decaffeinated, usually decaffeinated, with other dairy products such as skimmed milk, almond milk, oat milk, etc., and various types of syrups, with creamer, added at the end, all of which are essential. Drinking coffee in the USA is also a reflection of the American culture of individualism, with various coffees with different kinds of milk, syrups, and creamers. Each person has different preferences or wants to reflect their own distinctiveness.
The American coffee industry is growing rapidly with the creation of cafés such as Onyx, Cat & Cloud, and Blue Bottle Coffee, which is known nationally and even globally for the work they do in developing their products and demonstrating excellence in quality. In some areas, the barista profession has gone from being paid by the hour to being a monthly paid job.
More and more global coffee competitions are also giving coffee experts the stage to showcase their perfect coffee, pulling, or brewing skills.
So, for those who are not afraid of hard work and customer service, the ideal part-time job of the early 2000s has become a career. And with a job that involves constantly improving skills and keeping up to date, the potential is endless!
Coffee is an essential beverage in the lives of many Americans, not only giving the drinker a good taste and caffeine but also providing a central location for creating friendships and expressing the heart.
It has also become the ideal career dreamed up by those who love coffee. Roaster Coffees helps you brew better at home and get more about coffee.