To provide a full picture of a product, 360-degree product photography creates a series of images that turn at a specific speed on a fixed surface. The field of view of the human eye is 180 degrees, which does not give a sharp view everywhere. Through rotation, 360-degree product photography shows all of the product's features.
It is possible to have 24 frames, 36 frames, or 72 frames in 360-degree product photography. There is a specific period of time after which these images change. As the number of frames increases, the rotation becomes smoother. It requires some post-processing, including working with shadows and backgrounds.
The product is usually shown in only one car image in normal product photography. Customers miss out on checking the product themselves in e-commerce photography. 360-degree product photography provides the feature, but general product photography cannot.
What Are the Benefits of 360-Degree Product Photography?
Up to 50% of conversion rates can be increased by 360-degree product photography. What better reason could there be to use this effect? That's it, I guess! As a result, return rates are reduced significantly. Besides these visible results, this effect also has many other positive effects that you won't see initially but will see over time.
How are 3D images and 360 degree images different?
An image in 3D is 3D in the literal sense, while an image in 360 is 2D in the literal sense. 3D images can be viewed from different perspectives, which is not possible with 360 degree images. 360 degree images are simply collections of two-dimensional images.
What is the best time to shoot my products in 360°?
It really depends on what you need. It should be used by people who meet some criteria. Additionally, if you wish to connect with your customers on a deeper level, or boost your sales, you should definitely take advantage of 360 degree product photography.
360 product photography is not just an effect; it is something that can have a huge impact on your product photography and e-commerce images. This has the capability to take your business to the next level within a short span of time and create brand value for you. So why not introduce yourself to this modern style of photography?
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