Mater Franchising arrangements are the flavor of the day as it provides the franchisor the benefit of the franchisee's knowledge of the local environment; provides access to local sales and marketing expertise and channels; reduces investment; requires negligible government approvals; provides freedom from recruitment of local workforce and consequently lowers the financial risk of the franchisor. The current regulatory restrictions on retail trading by foreign companies coupled with sustained economic growth; ever expanding market with a thriving class of urban consumers; quality consciousness amongst India consumers are some of the factors contribution to franchising being increasingly used as a model by foreign companies for entering India for the first time. A typical master franchise arrangement enables the master franchisee to develop the business in a given territory under the franchisor's brand name and trademark with or without the right to manufacture the products in accordance with the franchisors' operating guidelines coupled with assured financial returns to the franchisor.
There is a lot of discussion on the requirement of enacting a specialized law to regulate this growing sector in India. Before I proceed with my thoughts on the subject, I would like to quote a few lines from a report presented by the International Institute for the Unification of Private Law (UNIDROIT, an independent intergovernmental organization of which India is a member) which states that "the foundation of a successful franchising industry in any country lies in the existence of a "healthy commercial law environment" which has been defined as one with a 'general legislation on commercial contracts, with an adequate company law, where there are sufficient notions of joint ventures, where intellectual property rights are in place and enforced and where companies can rely on ownership of trademarks and know-how as well as on confidentiality agreements'. The Indian legal environment is characterized by all these key attributes, a fact established by ever expanding international franchise relationships with India.
If you need any kind of information on this article related topic click here: poppy seed tea