Class Note 1-35

Class Note

Class 1-35

1day:

Discussion

  • What is Digital Marketing?

Digital marketing, also called online marketing.The use of digital channels to market products and services in order to reach consumers. Using digital channels like social media, mobile apps, websites, search engines to promote a product and service.

  • Freelancers need- Goal Setup, Road Map, Challenges.

2day:

  • Freelancing - Open Occupation
  • Outsourcing - From taking on work to doing it for others
  • Online earning - Active, Passive, Invest
  • Marketplace- Fiverr, Upwork, SEOclerk, Guru, People per hour,
  • Out of marketplace/Social Media - Facebook, Linkedin(professional), Pinterest, Reddit, Instagram
  • 4Ps- Product, Place, Price, Promotion
  • Screenshot- Click lightshot -> Select place -> Edit or write -> Save or Share
  • Google Meet- Click nine dot -> open meet ->Create or join meeting
  • Bookmark- Click three dot ->select bookmark->All bookmark
  • Create gmail Account
  • Typing master download and install. Typing practice
  • Class note add link- Copy link->Markname->Insert->Link->

Ctrl+V->Apply

3day:

  • MS word open system 2- Right button->new, programme option
  • Name change system 3- F2, click file, chick file and press mouse right button
  • Save file system 3- Save, Save as, Exit file show save option

Shortcut Key

  • Copy-Ctrl+C,
  • Cut-Ctrl+X,
  • Undo-Ctrl+Z,
  • Redo-Ctrl+Y,
  • Bold-Ctrl+B,
  • Italic-Ctrl+I,
  • Paste-Ctrl+V
  • Font change-Ctrl+Alt+B
  • Close Current Tab-Ctrl+W
  • Delete-del
  • Select All-Ctrl+A
  • Save-Ctrl+S
  • Replace-Ctrl+H

Go To-Ctrl+G

  • Close Current Windows-Ctrl+Shift+W
  • Open a new Windows-Ctrl+Shift+N
  • Open A New Tab-Ctrl+T
  • Open A New Windows-Ctrl+N
  • Quit Google Chrome-Alt+F4
  • Open a Windows-Ctrl+Shift+Esc
  • Go to Home-Home

Google Garage, Hubspot Academy Semrush

  • Course details, Training, Account create,Certificate
  • Marketing category

Traditional marketing - Analogy (previous) ব্যবহার মাইকিং ও লিফলেটের

Digital marketing- Digital (present) Use digital device and Net connection

  • Marketing- Activities a company undertakes to promote the buying or selling of a product or service.
  • Marketing System-Products and Service->Pricing->Promotion->

Distribution->Research

  • Search Engine: A search engine is a software system that finds web pages that match a web search.

Bing,Google,Pipilika,Yahoo. First page information call. engine result page.

  • Google chrome, Opera mini, Mozilla firefox-Browser

4day:

Basic SEO(in Search engine optimization website)

SEO- কোনো URL বা content কে Rank করে। কাজ হলো কোনো ওয়েব সাইট কে সুন্দর ভাবে সাজানো।

Website- সার্ভারের তথ্য গুচ্ছ

Domain-নির্দিষ্ট নাম

Hosting - তথ্য সমূহ

Crawling- Process of indexing data on web by using a programme web spider, robot

Indexing - ওয়েবাসাইটকে গুগলের সাথে পরিচয় করিয়ে দেওয়া।

SEO-

  • Paid
  • Organic
  • Advertisement

Organic

  • White hat
  • Black hat
  • Grey hat

White hat

  • On page
  • Off page/ Backlinks
  • Technical