For some years, high-end brands have been arriving on the streets. Street-inspired fashion is infiltrating the premium fashion market in large numbers. Those various partnerships, such as Gucci and Dapper Dan, Louis Vuitton, and Supreme, Ralph Lauren and Palace, Fendi and Fila, and Pharrell Williams and @Chanel, have been produced. Virgil Abloh, of Off-White fame, became the men's design director for LVMH while establishing a Maison for pop icon Rihanna.
Luxury brands like Gucci and Louis Vuitton recognize that to engage with younger generations, they must embrace traits that define streetwear fashion, including big logos and exclusivity. They prefer the informal and comfy styles found in streetwear-type clothing like t-shirts, hoodies, and sneakers, which have gained acceptance among American office and social environments.
A specific niche of luxury streetwear buyers may be only a small percentage of the population, but they have a significant impact on social media. Brands like Architects of Change embraced and recognized their ambitious plan to blend art and clothes. Streetwear is something that they provide with their poster art clothing brand. It is more popular with men. Millennials know what brands represent, including when and where to purchase the products, and how to get them through an influencer-based approach that Architects of Change has disrupted.
Ultimately, Streetwear is a distraction and so luxury brands lose sight of what they should be concentrating on: offering authentic, long-term value through meaningful designs. One day, the future will reveal whether or not classical architecture can keep up with the unique streetwear industry. We believe we are placing our bets on fresh developing brands such as Architects of Change, who have a significant amount of power in the higher-end streetwear market.