IMARC Group, a leading market research company, has recently released a report titled “Social Media Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global social media analytics market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How Big is the Social Media Analytics Market?
The global social media analytics market size reached US$ 9.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 36.4 Billion by 2028, exhibiting a growth rate (CAGR) of 21.4% during 2023-2028.
What are Social Media Analytics?
Social media analytics involves the collection, monitoring, and analysis of data from social platforms to gain insights into customer behaviour, market trends, and the effectiveness of social media campaigns. At the core of social media analytics is the aim to understand and leverage consumer sentiment and engagement for improving brand image, customer service, and marketing strategies. Key features of social media analytics include tracking key performance indicators (KPIs) such as likes, shares, and follower growth, as well as more complex metrics like customer engagement rates and return on investment (ROI). These analytics platforms also offer capabilities for sentiment analysis, audience segmentation, and competitive benchmarking. Moreover, social media analytics stresses the importance of real-time data analysis to enable quick response to market changes.
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What are the Growth Prospects and Trends in the Social Media Analytics Industry?
The growing emphasis on data-driven decision-making and personalized consumer experiences is significantly propelling the social media analytics market. In tandem with this, the expansion of various social media platforms and the increasing amount of data generated are acting as key enablers for market growth. Moreover, the rise in influencer marketing and the need for competitive intelligence are driving the market towards more sophisticated analytical tools. Besides this, challenges posed by the manual analysis of large data sets are leading to a surge in demand for automated, comprehensive, and efficient solutions. In line with this, both corporate entities and SMEs are increasingly adopting social media analytics tools for optimizing their marketing strategies, thereby boosting the market growth. Along with this, advancements in technologies such as artificial intelligence, natural language processing, and big data are enriching the capabilities of social media analytics platforms. Furthermore, government regulations and industry standards encouraging transparency in data collection and analysis are also shaping a favorable market landscape.
Who are the Key Players Operating in the Social Media Analytics Market?
The competitive landscape of the industry has also been examined along with the profiles of the key players.
- Adobe Inc
- Brandwatch (Cision US Inc.)
- Clarabridge
- Hootsuite Inc.
- International Business Machine Corporation
- NetBase Quid
- Oracle Corporation
- com, inc.
- SAP SE
- SAS Institute Inc.
What is Included in Market Segmentation?
The report has categorized the market based on component, deployment mode, organization size, application and end user.
Breakup by Component:
- Solutions
- Services
Breakup by Deployment Mode:
- On-premises
- Cloud-based
Breakup by Organization Size:
- Small and Medium Enterprises
- Large Enterprises
Breakup by Application:
- Customer Segmentation and Targeting
- Competitor Benchmarking
- Multichannel Campaign Management
- Customer Behavioral Analysis
- Marketing Management
Breakup by End User:
- BFSI
- Media and Entertainment
- Travel and Hospitality
- IT and Telecom
- Retail
- Healthcare
- Others
Regional Analysis:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)
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Key Highlights of The Report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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