The Bureau of output measures of success includes user fees, subscriptions, and placements. The next five models focus on the input variables. Each model is based on an alternative approach to assessing news websites' success. These models include maximizing behavior, maximizing behavior through behavioral filters, maximizing behavior through consumer surveillance technology, and maximizing behavior through an administered pricing system.
In the fourth model, the input variables include the cognitive orientation of the user, the type of news alerts, and the site's content. In addition, news sites may offer specialized news alerts or provide free content for a mass audience. This may increase demand for evening news broadcasts, boosting interest in a Sunday paper. Moreover, online news sites may be successful as a customized information delivery vehicle. The models are also based on a normative watchdog model that suggests that users are more interested in hardcopy news than broadcast news.
The Bureau of the first model is based on the cognitive orientation of the end user. The second model is based on the need to know. The third model is based on work-related information. The fourth model is based on entertainment news. The fifth model is based on local news. The sixth model is based on personal interests.
There are three types of online newspapers: consumer, local, and national. Each category has its technological features. Consumer services are the most popular among all three. Bureau of, Consumer services include electronic commerce, home rental, classified-related services, and job finders. Consumer services are the most popular technologies used by all three types of online newspapers.
Interactive tools include chat rooms, forums, and links to other stories. These tools may also include multimedia capability, searchable databases, and electronic mail contact with journalists.