There are many parameters that you need to know that are essential when choosing an online casino. In this article, we offer you some tips to refine your searches for gambling sites in the engines and avoid falling for “scam” casinos and casino guides. And on this page https://www.bingowebsites.online/ we have a comprehensive guide that will help you choose the best possible casino for you!
Our advice for choosing an online casino
The Internet is a huge network of sites, as you know very well. It is a bit like the lottery, where you absolutely have to find the right number (the right gambling site) to avoid scams.
Most of the time, when choosing an online casino, players head to Google 95% of the time, Yahoo! and Microsoft’s Bing, with other search engines and directories having a very small market share to date.
How does the “average” internet user behave when looking for a casino?
Armed with his nimble fingers, he will type “casino” into Google or the two other search engines mentioned above. When the results appear, in 70% of cases he will click on the 1st link in the ranking.
As for the other links listed on the first page of the Google ranking, they share the remaining 30% of the clicks. The lower down the page a site is on, the fewer visits it receives.
For the “basic” Internet user, the first link in the ranking is a kind of undeniable reputation attributed by the search engine. Unconsciously, the “basic” Internet user will click on the first link, which for him is a “reference”, since it was found first.
However, this is not the case at all... To understand, here is some information you need to know about ranking in search engine results.
A site that comes first in a search engine, whatever the keyword (“casino” in our case, but this reasoning is valid for all possible keywords), is a site that has received “votes”.
What is voting? Voting is considered by search engines as a “good point”. It is still necessary that the site that votes is a site that is trusted by the search engines.
Who votes?
You can do this from your Facebook page or personal website and other sites by placing a link to the recommended site on their web pages. A site that places a link to another site creates what is called a backlink (BL).
What is the reward for the site that receives the link?
As a result of this vote, the engines increase the ranking of the site that received the link (BL).
However, all this is purely theoretical, but this is the basic rule of ranking sites that the engines want to enforce: ranking results based on the votes of other sites, including social networks.
However, this basic rule of SEO is subject to excessive spam (read our article on casino spam on Google?).
An online casino site may very well create its own network of sites (hundreds of fake sites of 5 pages each) that will vote for its own casino.
These hundreds of sites are called satellite sites and are only intended to drive the central site, the “money site”.
That is why you can find guides to online casinos of several pages (5 to 10), poker (see WPS) or sports betting on the first page of the search engine rankings, but most of them come from a referral called blackhat.
By this term we understand referencing a site through fraudulent means and contrary to the recommendations of the engines, including Google with priority.
So, we can call this “artificial SEO” and it is done to “cheat” the search engine algorithms. It turns out that they haven't yet developed the right algorithms to detect these networks.
This information is essential to understanding how search engines "spam" unnatural rankings. So when researching an online casino, be careful with the results shown...
It wasn't because of this bias that tens of thousands of players had their bank details hacked (scammed) by clicking on the first online casino listed on the first page of search engine results in the early 2000s.