Introduction
When you're ready to launch your product, it's important to have a plan of action. Your launch will determine whether or not the product takes off and is successful, but there are several steps that can be taken beforehand to ensure your success. I've listed them below:
Step 1: Set your objectives
● Make sure your goals are SMART.
● The acronym SMART stands for: specific, measurable, attainable, relevant and time-bound. You want to be able to answer yes to all of these questions: Is the goal specific? Can I quantify it in some way? Is it something that can be achieved within a certain period of time (i.e., 6 months)? Will achieving this goal make me happier or healthier? Will it help me achieve other long-term goals that I'm working on right now?
● If you don't know where you're going, how will you know when you've arrived? It's important to have an end in mind before starting out on any project or journey—that way you know when it's time to call it quits! If a project has no clear objective or outcome measures set beforehand, then there may not be any point whatsoever in pursuing them. In order for our product launch planning process at Threadless HQ work effectively we need everyone involved with our departmental efforts focused on establishing clear objectives for each step along the way so as not only ensure accountability but also provide necessary structure and guidance along side personal autonomy needed from each employee who contributes towards making them successful (and fun!)
Step 2: Set the date.
The second step in preparing for a product launch is setting the date. You want to choose a day that works for your audience, but you also want to be aware of other major events that might overshadow your news.
● Choose a date that's not too close to another major event. If another major announcement is going to be made on the same day as yours, make sure it's not one week before or one month after so people don't forget about either announcement. The same goes if there’s some major industry event happening at this time—it could draw attention away from what you have planned and make it harder for people to remember what they heard about later (or worse yet, confuse them).
● Choose a date that's not too far away from an expected event either. You should also avoid announcing anything on December 31st if possible because this can feel like a letdown after all the excitement of Christmas presents and gift-giving has died down by then.
Step 3: Spread the word.
The next step is to spread the word. Tell your friends and family. Post on social media, especially if you have an established audience there. Email your contacts. Do a press release, if it's appropriate for your situation. And use email marketing—even if you're only sending out one email per day, it can make a huge difference in getting people interested in what you're doing with minimal effort on your part!
Step 4: Make a press release.
Next on the list is to make a press release. This will give journalists and bloggers an opportunity to write about your product, and hopefully link back to it.
Here are some tips for crafting effective press releases:
● Have a good hook. The hook of your press release is what makes people want to read more. It’s what gets their attention and makes them want to find out more about you or your product. It can be as simple as “This new product will make cooking easier for everyone!” or “The world's first app that lets you cook in the kitchen while watching tv!” Whatever it is, make sure it's catchy!
● Make sure you have a good headline that describes what the story is about in one sentence or less (no longer than 3 lines). You should also include any keywords related to your story here too so when people search for those terms online they'll be able to find your content easier too!
● Include quotes from experts in related fields who agree with whatever claims are made within your article (e.g., if one person wrote this article then having someone else say something similar would help prove its validity) - especially important if writing about controversial issues like politics where opinions vary widely between different groups/parties etc..
Step 5: Create a product launch event.
Create a product launch event. Invite influencers to the event.
If you’re launching a new product, it’s important that you have one ready for launch day. You should also make sure that you have every detail of your product launch planned out ahead of time. This includes allocating funds for marketing and advertising campaigns, as well as ensuring that all legal requirements are met.
Step 6: Measure your results.
The last step in the process is to measure your results. You can do this by tracking metrics that are important to you, but also consider how they might be useful for future launches. Are there any problems or issues that occurred during the launch? What could you do differently next time? If one of your goals was to increase sales in a particular region, were you able to reach it? Did something go wrong with your marketing plan and how can you improve on that moving forward?
Make sure you are clear on what success looks like before you begin a product launch
Before you begin a product launch, it's important to be clear on what success looks like. This may sound obvious, but it’s easy to get caught up in the excitement of trying something new and forget your initial motivation for launching the product. Make sure you are setting goals that are specific, measurable, achievable, and realistic – but also ambitious enough that they challenge you. For example: If your goal is to lose 10 pounds in 3-6 months then be sure to measure progress based on whether or not you are meeting this goal rather than just being able to say “I lost 10 pounds” without any concrete evidence.
In addition to setting clear goals for yourself (and measuring progress), don't worry about what other people's goals might be for your company or product. There are many different ways products can bring value into someone's life so focus on delivering value first before worrying about how much money others might be making from using or selling them!
Conclusion
Product launches can be an exciting time, but they can also be a lot of work. The best way to get ready is by having clear goals, spreading the word beforehand, and hosting an event that will increase your chances of success.