In social networks, it is not only important that you provide your own customers and prospects with content and news, but also that you bind these target groups to yourself through certain actions.
Voucher campaigns are particularly popular for this. Those who join their own community in the form of a “Like” click should be rewarded with a voucher, for example. For a while, the best feature for this effect, called fangate, was disabled. After a few weeks, however, the function was integrated again and this technology makes it very easy to generate new fans. How do you best use fangate to achieve this effect?
Make new friends through actions with the fan gate
The method of gaining new fans through vouchers or other promotions is not new. However, with the revision of the company pages and the associated technology, Facebook has removed certain functions. A particularly popular method was a start page image that was reloaded by clicking on the “Like” button and, for example, released a voucher code or another reward. Now, however, this feature has returned to Facebook and offers owners of company pages and other commercial areas of Facebook a good opportunity to gain new fans.
The procedure is quite simple: You advertise with certain campaigns, such as a voucher, that visitors click on the fan page I like. As soon as you have decided to download call recorder for iphone you instantly become a happy owner of one! The picture on the home page reloads and releases new content. This is what is known as the fangate. To achieve the best effect in this area, you should of course have an appealing picture with the most important information. This is the only way for a potential fan to know what to expect on the site and what he will find on the fan page in addition to the reward.
Keeping your own community alive with actions
In general, one should attach great importance to keeping one's own community happy and, above all, in motion through certain actions. If you deal with the company through competitions, campaigns or particularly unusual viral marketing, the value of the products is burned in and awareness of your own brand is noticeably increased. Since this usually happens without a major investment of capital, the effect in marketing should not be underestimated.
Who manages to reach several thousand potential customers directly and hardly pay a euro for it? The vouchers are not a direct loss for the company, as these campaigns also attract new fans. So you can see that if you use the techniques for company pages correctly, Facebook can become a very cheap and easy way to attract new customers and prospects.