An article about Search Generative Experience, about getting clicks, about SEO, and AI. Everything you need to know is finally here. If you want to learn about the just now mentioned topics, you came to the right place! There are many things that are changing and evolving; and on the other side, there are the things that need to adapt. We will look a little bit through the few changes that happened, and what came after. Without further ado, let’s get into today’s discussion!
What is The Search Generative Experience?
SGE stands for Search Generative Experience, and it’s now better known as AI Overviews. It is Google’s AI powered search interface, and you’ve probably already seen it by now. When you are searching for something on Google, the first result is a block of text. You can see ‘AI Overviews’ written above it. The feature was introduced in 2023, but became widely public only in 2024-2025. How it works? It takes information from all over the web, and it makes a summary for you. The summary you receive often includes sources too, which is preferable.
The prompts it works best for are specific questions, or questions on how to do a certain thing. As an example, if you will Google ‘How long to boil eggs?’, you will receive a summary full of useful information. Often, a fairly detailed guide that tells you how long to boil the eggs if you’d like a runny yolk, a jammy one, or hard-boiled. Also, after this information, there are some tips and tricks; like using room temperature eggs, rather than eggs that you just took out of the refrigerator. At the end of the block, you are warned that there is the possibility that not all the information you just read is accurate. So, if you are searching for health related information, it’s best to also check on a trusted website.
What is SearchGPT?
If you are working in a SEO agency in Edinburgh, you already know what SearchGPT is. But, the chances are pretty low. If anything, you need to hire an SEO agency in Edinburgh. SearchGPT is an AI-driven search engine developed by OpenAI. Instead of providing a list of links, it directly gives you the answer. With the help of AI, and just all sources around the web, it formulates an answer for you. Another plus is the fact that it uses a conversational interface; which means that you can ask for follow-up questions. It is designed to answer as naturally as possible, and to engage in dialogue with you.
Besides the many other advantages that it has; you might ask yourself why we are talking about this. Well, SearchGPT is fighting against Google for the first place. Google has been the most used search engine for years now, and it seems like the title will be soon slipping through its fingers. The fact that, with SearchGPT, you don’t have to click of tens of links, see a few ads, and only then find the answer you are looking for, makes it a very appealing option. This is exactly why Google is fighting back with Gemini and the Search Generative Experience.
The Zero-Clicks Era
All of the things that were just mentioned are slowly taking us towards a zero-clicks era. AI is apparently taking over when it comes to searching. And not only AI, but it’s common to receive just a block of text at the top, with the answer. It’s like when you are searching for the capital of a country, or the age of a celebrity. The ‘People also ask’ section can also help with receiving even more answers. All of this can, and will, lead to less and less traffic. People will no longer need to click on links to find out what they want to know.
Most people are not interested in checking the source, or researching a topic on several websites. There are over 10 billion searched made daily, and many people are not on topics that require extensive research. The fact that it’s no longer needed to click around to access information is affecting both Google and SEO. The professionals that are offering SEO services in Edinburgh know that it’s time to switch the technique a little bit. They need to adapt to the new changes, and focus on other things if they want to still be able to help their clients. For more information on this you should checked this article published by SEMrush.
How are SEO Services Affected?
SEO stands for Search Engine Optimization; and search engines are going to drastic changes right now. With all of these things happening, it was obvious that SEO was going to suffer. Well, agencies that offer premium SEO services in Edinburgh know about this, and already started changing their strategy. If you are in need of SEO services in Edinburgh, look for a company with some experience and expertise. See if they talked about this problem, or just ask them directly. While keywords are still important, you need someone that is aware that high-quality content is more needed than ever.
Ever if you have a small business, and not a big budget, know that there are affordable SEO options in Edinburgh. It’s fundamental that you start to optimize your content for the new behavior of search engines. If you want your website in the sources list in AI Overviews, you need content that is clear, accurate, and written by a human. Don’t overdo it, because it won’t be picked up.
Conclusion
No matter the size of your business, you should run towards an agency that offers affordable SEO in Edinburgh. The goal of this article was to emphasis the changes that are happening, and the fact that content, and SEO services in Edinburgh need to adapt. Change is not necessarily bad, and it should be embraced. There are new things that are making people’s experience online better, and that’s a reason to be happy!