The way search engines are working is changing, and the behavior of the users is doing that too. Searching for an information is getting easier by the year. With the apparition, and rise, of TikTok, ChatGPT, and other tools, people are no longer looking for information on Google. This article explores these behavior changes, about social media, and AI. But, more importantly, the impact all of this is having on SEO. It’s going to be a fun ride, so buckle up!
SEO Services outside of Google
A few years ago, before social media, SEO was simpler. There were websites and blogs, and mainly written text where you can include some keywords. Professional SEO services in London were flourishing; and Google was building an entire system that’s ranking content. Everyone was fighting to get the first positions, and life felt pink. And, while this is still happening, the popularity of Google is slowly decreasing. But, many London SEO experts are still only focusing on keywords. Many people believe that that’s all that SEO is, but that’s completely not true. It’s about optimizing the content in a way in which Google likes; so that you are getting the first positions.
This optimization is done with keywords, but also with mobile-friendliness, and with improving titles and URLs. But, many phone users are no longer using Google when they need to search for something. This article published by The New York Times talks of how TikTok became a search engine, especially for gen Z. There are many other articles out there that are talking about this exact topic. Teenagers and young adults are not using Google as much as older generation. Any question they have, they just search it on TikTok. They are using TikTok to research anything, like:
- Politics
- Health
- Fashion
- Lifestyle
- Food
TikTokers are London SEO Experts
In the industry of influencing, if you want to get big, especially in a competitive and big city like London, you need to know some SEO. And not only SEO, because there are many things that you must know how to do in order to have success. You must know how to take nice photos, what to say, and what to show your audience. Then, on top of all of this, you need to know what description and tags to use, so that it gets to people. It’s true that a TikToker is not a London SEO expert, but they know what words to use, and how to market themselves.
People love TikTok, and other social media platforms, because they feel like they can relate to the people they are seeing. If you are having a problem, maybe something simple, like a pimple; you would rather see someone actually dealing with the problem themselves, than a random medical website. Social media works amazingly as a search engine because the way content is created, follows the EEAT principles. Also, don’t forget that many influencers hire professional SEO services agencies in London. They are only creating the content, being the face of the brand they are building; while someone else is writing the texts.
How TikTokers Follow EEAT?
EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is Google’s Search Quality Rater Guidelines, and it really impacts SEO. Thanks to the fact that you can upload both photos, videos, and text on TikTok, creators are able to showcase, and gain all of these values. They put out videos of themselves testing products, dancing, creating outfits, and so on. To take a more specific example, let’s say you are a make-up artist. You start posting videos of your doing your own make-up, then doing a friend’s make-up. You can also test some make-up products, and give your honest opinion.
With this strategy, people will see that you have experience and expertise when it comes to make-up. And, thanks to your honest opinion, you will gain their trust. After these three things happen, authoritativeness comes as a gift. Now, you can even create your own make-up brand, because people trust you, and would buy your product. This is exactly why people are using TikTok and social media more than Google. They can find people, just like them, give advice and talk about their life. A strong connection is being created between the viewer and the creator; and it’s a fight that Google has no chance of winning. There is a great article about EEAT published by the Search Engine Journal.
SEO Specific for The Platform
Whether you are a London SEO expert or not, you should know that there are platform-specific SEO strategies. An agency that provides professional SEO services in London will change its strategy based on the platform. YouTube requires catchy titles, while for TikTok you should have on-video text or captions. The strategy and techniques used would change again if you needed SEO for a blog, a store, or Reddit. It’s important to be aware of EEAT, of the way search engines are changing.
The new generations are using the internet in a different way. And, as a business owner, you must be open to understand and to appeal to as many people as possible. Create serious content for your website, but make a funny TikTok from time to time too. SEO is like a magic potion, is can change the world if you use the correct ingredients. So, with some keywords, EEAT, research about your audience, and London SEO experts, you can surely make a great potion.
Conclusion
If what you just read makes sense, you need to hire someone that provides professional SEO services in London. Don’t give the competition time to get ahead of you. Seize the moment, and optimize your content and presence on all platforms. No matter what industry you are in, you need this! Don’t worry, London is big and strong enough to handle you and your business.