Are you fed up having to look at unappealing hoardings and billboards? Do you want to know how to call audience’s attention and set them up for the material coming next? And who knew that custom stickers could solve all your problems, right? Since they are easily noticeable, stickers can be one effective marketing strategy that any business could use. Also, they can be used to come up with beautiful pictures to make your property stand out, to name but a few.
In this detailed post, we will explore tips for printing and applying hoarding stickers from professionals in the field. So, let's get started!
1. It is important to understand exactly what your stickers are going to achieve for your company.
Thus, to determine what path your sticker printing and installation should take, ask yourself the question, what is the goal of your stickers? Do you want to attract their attention, advertise a brand or just complement your property with something interesting? This knowledge is crucial when choosing the size of the stickers, their design and finally the materials to be used.
For example, if your intention is to design a visually appealing surface, then a bigger size of the sticker is most suitable. On the other hand, if you are targeting effectiveness based on cost and installation, perhaps small and inexpensive stickers will be the best bet.
2. Design your stickers properly
There are several factors which go into making a good sticker and the design of the sticker is key among them. Your design ought to be associated with your brand, be noticed by the audience, and emotionally appeal to them. Here are a few design tips to help you create a great sticker:
- Keep the design simple: One can get confused when the design is congested, or there is an overload of information in the advertisement. Do not use fancy images and always make sure that your message is clearly reflected on your designs.
- Use high-quality images: Use high resolution to make your sticker as clear as possible in order to portray a professional appearance. Poor quality images are a Facebook marketing menace since they will impact the company’s brand image.
- Choose the right colors: Colors are an essential element when it comes to providing the necessary information about your company and attracting public attention. Remember to select a set of colors that meet both your company’s identity and would look good to the eyes.
3. The customer has to choose an appropriate printing method
When you have come up with the size and style of your stickers, you have to consider the right printing technique. The two well-known techniques in the printing of stickers include digital printing as well as screen printing. Here's a brief overview of both methods:
- Digital Printing: Online sticker printing is an inexpensive process and takes less time as compared to other printing methods. These are suitable for small quantities and with such, it is possible to get quality photos with rich color profiles. But it may not work well in printing on plastic or special paper types of photocopy paper or thermal paper.
- Screen Printing: Screen printing is ideal for mass production and offers great optimality with regards to its sturdiness. It is ideal for printing on plastic material, paper or vinyl. The only limitation is that it may prove to be costly and slightly longer compared to digital printing.
4. Choose the right material
Selecting the right type of material for the stickers is crucial in order to enable the stickers to go through various worse weather conditions and overall, to last for quite a long time. The three most popular types of material used in sticker printing include vinyl, paper and plastic. Here's a brief overview of each:
- Vinyl: Vinyl is another resilient material that can easily endure vagaries of weather and hence serves best where it will be used for a long time. You can rest assured your sticker will look great for years because it is waterproof and tear-resistant.
- Paper: Further, paper stickers are ideal for interior use because it is less costly and light in weight. But they cannot be used outdoors as they easily get torn, fade and even get warped.
- Plastic: Since, plastic stickers are affordable and quite durable, operating at the lower end of the durability scale with more affordability than any other material. Outdoor cushioning is waterproof thus can be used indoors as well as outside. But they can be somewhat more costly compared to the paper stickers.
5. Plan your sticker layout
In order to achieve the aesthetic look and perfect placement of stickers one has to plan it before having it done. Here are a few tips to help you plan your sticker layout:
- Mix up the sizes and designs: The use of stickers of different sizes and different designs add variety and the layout of the stickers look great.
- Consider the sticker placement: It is crucial to place your stickers based on how the eye at first sight of the viewers is going to follow. Knowledge of all the areas will be useful in identifying the areas of placement which will generate the best results.
- Ensure consistency: As you are creating a mixture of designs, your stickers should harmonize in terms of color and typeface. This will in-turn create a more clean and professional looking layout.
6. If you are looking to place your stickers properly in the public area you should follow the following steps;
For your stickers to look as good as possible and to also be as durable as possible, there is some guidance on proper installation that should be followed. Here are a few tips for effective sticker installation:
- Clean the surface: That means before applying your stickers, you must first make sure that the surface is clear of dust, dirt and grease, among other things. This will help you be certain that your stickers stick appropriately and do not fall off easily.
- Peel carefully: When applying the sticker, stick them at a 45-degree angle while peeling and this will greatly reduce any chances of air bubbles or creases.
- Apply evenly: Next press the sticker down flat, from the middle outwards to the edges of the circle. This will ensure that your sticker stick firmly on the surface in the required position without any wrinkle.
- Trim excess edges: If your sticker has left edges that are not stuck to the surface, then use sharp scissor or razor knife to cut off the excess edges of the sticker.
Conclusion
Incorporating innovative hoarding stickers into your advertising strategy is a highly effective way to grab attention, strengthen your brand image, and communicate your ideas. The key takeaway is that the process of hoarding stickers printing and installation should be handled by professionals to ensure exceptional results. From precise design to high-quality printing and expert installation, every step contributes to creating visually stunning stickers that captivate your audience and elevate your brand.
Don’t hesitate to start designing your personalized hoarding stickers today. With professional guidance, your stickers can transform any space into a powerful branding tool, making your brand and assets stand out like never before!