Live event streaming is an increasingly effective strategy for connecting with audiences worldwide, fostering brand loyalty, and generating revenue in a virtual trade show.
Moreover, this has created new opportunities for interaction between the audience, leading to a clear and effective connection and encouraging global virtual participation.
So, how can you choose the best course of action for your next event using live streaming?
Unlocking the Potential of Live Streaming Across Borders
With the increase in virtual events during the COVID-19 pandemic, live streaming has become essential for connecting audiences on a larger scale. According to Statista, 40% of marketing managers and directors expect to participate in entirely virtual marketing events in 2022.
Many technologies, such as streaming services, video conferencing platforms, and webinars, are also utilized for live streaming. So, more flexibility is provided because the audience can attend the hybrid event or visit trade show booths virtually or in person.
Another benefit is interacting with an audience in real-time, fostering community and connection. This allows viewers to post questions, comments, and feedback instantly.
Thanks to the growth of social media and the sharing of live streams, it has become easier to gain more exposure, especially for companies seeking to advertise their goods or services.
Finally, viewers can experience a sense of transparency and authenticity through unscripted and unedited live footage. So, audiences feel a more personal connection when watching a live stream.
Overcoming Challenges in Global Virtual Events
Navigating the virtual event landscape demands meticulous planning and technological expertise due to potential challenges with video quality, internet connectivity, and security.
According to most virtual event marketers, the primary challenge is maintaining participant engagement. After all, many people are starting to feel weary from spending considerably more time in front of screens than they would prefer.
Creating strong connections through virtual events can be even more challenging. Many events ultimately devolve into little more than live video feeds, offering limited opportunities for face-to-face interaction.
However, by following a few simple tips, you can overcome these obstacles and unlock the full potential of live-streaming.
Enhancing Engagement through Virtual Platforms
To have a successful live stream, it is essential to engage with the audience. For instance, virtual attendees could participate in polls and surveys, watch the event live, and interact with other participants through chat or video.
Participants who attend in person may have the chance to engage in the same activities or have more opportunities to interact with speakers and other attendees in person.
Here are some strategies to promote virtual engagement among your audience/customers:
To give your audience a sense of ownership over your work, involve them in collaborative projects such as crowdsourcing ideas or feedback.
- Encourage viewers to post comments and ask questions in real-time. Add a personal touch by mentioning the users' usernames when answering questions.
- Experts can share their knowledge and respond to questions from both in-person and online participants in a hybrid interview or Q&A session. No matter where your audience is located, you can use this tool to create a dynamic and engaging experience.
- You can utilize visual components such as slides, photos, and videos to make your content more engaging and vibrant.
- Live streaming will continue to grow in influence in the future and will remain a crucial component of successful social media campaigns.
This opportunity allows businesses to fully leverage their online presence, establishing audience connections and enhancing everyone's virtual event experience.