Building an online brand in 2023 can be challenging, but the current state of social media can be seen as an opportunity. By creating a website with the help of a website design agency, you can avoid the algorithms and distractions of social media and focus on building a strong and consistent brand presence. This gives you full control over your narrative, allows you to stand out from the competition, and can be used to collect leads and generate sales.
The benefits of creating a personal website with the assistance of a website design agency go beyond not having to rely on the unpredictability of other platforms. A website provides several benefits for building your brand’s story and making yourself available for new opportunities. To better understand how a website can act as your best weapon, let’s look at four ways it can help you tap into your brand's full potential.
1. More control over what people see
What’s the first thing someone does when they want to find out more about you? Chances are, they Google you. A website not only helps you separate yourself from everyone else with the same name that could appear in the search results, but it also provides more controlled, higher-quality information to those looking to learn more. Rather than getting some generic results, wrong information, or even an old social media post that went viral for the wrong reasons, you can push what you want people to see to the forefront, strengthening your brand.
2. Better job prospects
80% of HR professionalsclaim that the personal websites of their job candidates played a role in whether or not that person was deemed right for the position. A website sets the tone for your reputation and lets you show off your qualifications in the best light possible. Whether you have a creative portfolio you want to showcase or simply need a place to go into detail about your skills and experience, your website gives you as much space as you need to show off and impress the right people.
3. Increased creative control
While you can certainly take the time to hone your unique voice on social media, that voice won’t necessarily jump off the page if it looks exactly like every other post on the platform. Customization options on sites like LinkedIn and Twitter are minimal at best and non-existent at worst. A website, however, gives you the power to be purely you and show you off on every page.
4. A better way to build trust
Your website can act as both your first impression and your best. A site that looks good and provides quality information starts on better footing than a presence on platforms where noise and misinformation run rampant. You can also develop a space for testimonials from satisfied clients and employers, creating a paper trail of trust and satisfaction that others can see. By controlling your narrative through your website, you can foster a better relationship with recruiters and potential clients right from the start.
A personal website is a business card, a résumé, and the perfect place to build the reputation you want others to see. Whether you’re looking to attract the eyes of recruiters, build your brand as an influencer, or instill trust in existing and potential clients, your website can help you accomplish it. Unlike other platforms, you have full control over presenting yourself to the world. There’s no better time than now to build your website today.