The basic idea behind placemat advertising is to present information about your business in an elaborate, hard-to-miss manner to prospective clients around you, usually when they are in a relaxed frame of mind. Placemats are mounted on tabletops in local dinners and restaurants where your potential clients visit for a break or lunch. Because of the nature of placemat advertising, it is best suited for local brands.
So, while your target audience is having their favorite meal in a local restaurant, they are presented with targeted ads on tabletops. Usually, the placemats have several ads displayed on them, but the main advantage of placemat advertising is the high exposure it guarantees you. You can be sure that many people – who visit the restaurants for a eat in or take out – will eventually come in contact with your business, for at least 2 minutes. That’s long enough to create an impression on a potential customer.
Placemat advertising typically puts your business in front of thousands of people, thereby giving you really high visibility. Another advantage it offers, when compared to other conventional means of advertising, is that it is targeted and not random. As mentioned earlier, this is a great way for local businesses to spread the word about their enterprise. And what’s more, it is cost-effective. In fact, placemat advertising is one of the most affordable ways to advertise your business. It is also ideal for local events, where awareness needs to be created. Actually, the cost of designing and printing the ads are quite cheap compared to many other advertising methods.
