OOH advertising agencies will need to rethink their strategies before the damage deteriorates to them bleeding clients too. According to a survey conducted by the Interactive Advertising Bureau, it is believed that traditional out-of-home advertising is expected to suffer (Forbes) an estimated ad spend decline of 51% for March and April and a decline of 41% for May and June.
The first thing that comes to mind when talking about mobile billboard truck is cost.. However, the costs vary depending on whether your ad campaign uses a digital mobile billboard or a static one. For a 6-inch by a 10-inch digital billboard, you should be ready to pay up to $1,800 for a single truck per 8 hour day. However, you may pay more depending on the timing of the ad campaign as well as the kind of market you are targeting. On the other hand, a static billboard attracts a cost of about $1,000 per truck for an 8-hour day.
