Using coffee cups sleeves to advertise is an innovative tactic that is part of in-the-hand advertising. In-the-hand advertising entails use of guerilla tactics where advertisers place ads in unconventional places. Interestingly, the idea is to surprise the audience and in the process catch its full attention.
This is the modus operandi of coffee cup sleeves advertising. Firstly, an advertiser prints a special message and the business logo on sleeves. Secondly, the advertiser distributes the sleeves to relevant locations, preferably establishments that do home-delivery of coffee. Hardly nobody can miss the beautiful ad on the coffee sleeve.
