Why are online pharmacies becoming so popular?
An online pharmacy is an internet-based mechanism that prescribes and sells medicines to buyers. If you ask us the reason behind its popularity, it is only after the shutdown of brick-and-mortar stores during the pandemic that online means acquired the limelight!
Indeed, mobility plays a crucial role in everyone’s lives, and online pharmacies are just another element adding to a consumer’s convenience.
Do you agree?
Since businesses are shifting online after recognizing the potential m-commerce holds, the pharmaceutical industry is also changing its approach. Therefore, entrepreneurs have started emphasizing online pharmacy apps in Canada for higher revenue generation.
Don’t you believe us?
We have a top-notch example for you! Notably, the wellness and medical division of Telus- Telus Health has now launched its digital virtual pharmacy service in Canada to enable customers to manage their prescriptions.
Isn’t it a great initiative?
Therefore, to learn more about what the platform offers, here’s everything you need to know. So, take a look!
Telus Virtual Pharmacy: A Service That Improves Medication Adherence!
The virtual pharmacy allows users to interact with a pharmacist via an audio or video call within the app. Additionally, it also helps coordinate with medical insurance and asks the user for payments that aren’t covered under the scheme.
The best part is the free delivery of medicines across Canada, and it takes about 1-3 days. Moreover, the service is also responsible for sealed medications tagged with the date and time of the dose.
The best part is that any user can join free of cost, and the app can be downloaded on both the OS- Android and iOS.
The need for medicines has become relevant, especially during the COVID-19 breakout. Initially, it became challenging for people to arrange the medicines due to suddenly imposed lockdowns; however, the online pharmacies took care of the situation. Fortunately, it also motivated people to order online instead of visiting the pharmacies and breaking the social distancing protocols.
Having realized the opportunity, more and more pharmacy businesses started emphasizing online pharmacy app development to make medicine accessible to all.
Are you planning to build one for your business? Then, here’s what you need to know before starting the process:
Pros of Developing an Online Pharmacy App
- Enhanced Patient Assistance
Along with giving out medicine prescriptions, many pharmacy apps also emphasize giving insights on the management of chronic illness. Additionally, features like medicine tracker, medicine ingredients reference, etc., can be leveraged for added convenience to attract more consumers.
It becomes easier for patients to place orders, track their medicine, and more, which is why more and more users are switching to digital means!
- Increased Loyalty
As mentioned earlier, pharmacy apps improve communication with pharmacists, building an improved connection. Moreover, the icing on the cake is some of the additional features, including push notification, offers and discounts, instant delivery, and whatnot!
Undoubtedly, online pharmacy apps save a lot of time which otherwise had to be invested in visiting one. Not to forget, it is also a great option to keep the deadly COVID-19 disease from spreading.
- Improved Marketing
It’s the digitization age, and customers are available ONLINE! As challenging as it can be to reach more customers offline, it is easier to extend to a broader audience via online means.
Additionally, promoting a brand or an app has become convenient via social media platforms, e-mail marketing, etc.
- User Feedback
Offline pharmacies indeed do an exceptional job when it comes to selling medicines. However, are their medicines working well for the customers? What are the possible reactions a drug is doing?
Answers to such questions cannot be acquired unless consumers are providing the right feedback. Therefore, online pharmacies are doing incredibly well when it comes to collecting users’ opinions.
Monetizing via Online Pharmacy App
The next big question is how would a pharmacy business monetize via its online pharmacy application?
Since every question has a solution, here’s the one for you:
- Featured Listing
Featured listing is an advertisement listed strategically for exposure to the potential buyers. The section is available either on the homepage or the search bar where sponsored results are displayed.
This is one of the most used models! As online pharmacy apps give pharmaceutical companies a platform, a commission is charged from these companies on the basis of sold medicines or day-to-day basis.
Again, ads are one of the most common revenue generation methods that can sell space to:
- Pharma companies
- Diagnostic centers
- Insurance companies
- AND MORE!
In a Nutshell
Undoubtedly, on-demand medicine delivery or online pharmacy apps are in trend that has successfully entered the app world.
The customers have become smart and are aware of their choices, which motivates such industries to build an online presence! Therefore, if you’re looking forward to building an app for your pharma business, top app developers in Canada have got your back!
What do you think?
For more insights on your idea, reach out to the techies and build an efficient product in no time.