11 Dangerous Web Design Mistakes That Can Ruin Your Sales

What is a web design page? Why is it given so much importance? Why does the probability of success depend so much on the web page layout? What is a user-friendly website?

A website can make or break the efforts that you have been putting in since a while now.

But wait, you never thought that the website can influence your business so much? You just had to focus on your marketing strategy and the quality of your services and products.

No, it is not really that simple.

Running a business means that you have to look around and take care of a lot of facts and figures as well. It means that you need to be vigilant as well as an investor.

The mistakes that we make can be petty and you might think it can be overlooked. But wait, what if you look at all those mistakes collectively? Do they still seem petty? Does it still look like it can do you no harm?

Each mistake made across the path becomes a liability and costs you in the future and in revenue outcomes.

Therefore, over here we will discuss the potential web design mistakes you are liable to make.

1- Navigation
You are in a historic museum which is quite large and has a long history that interests you. You would want to cover it all, right? But would it be any fun if you don’t know where to start? You don’t want to ruin it by picking it up from the middle. Here come tour guides and offer you their maps.

One map has all the details but it is too jumbled and congested. It also makes it quite difficult to understand where to start from in the midst of too much detail. Second map has a little less information but it is very precise and clear about how to go around the place.

If you like your life easy, you would obviously go for the map that is easier to comprehend.

Similarly, the website you have has to offer the same services your competitors have. But you have the chance to represent what you have to offer in a less complicated manner.

The viewers would leave any site that is taking too long for them to understand. They are here to make things easier for them.

This increases the bounce rate.

What is the bounce rate?

Bounce rate is the percentage of the visitors who visit a website but leave without taking any action.

For example; you visit a site looking for accessories for your dog, but you close the site on the landing page only. This will be called a bounce because you bounced away from the website without buying or surfing through it.

2- Page speed
The world and the competition is moving at a really fast pace. And the only way to succeed is to keep up with the pace or be better than it.

But that is not really possible if the website you are using in the race is slower than average.

The best way to get better results than your market competitors is to perform better and smarter than them.

According to statistics provided by a renowned search engine, the most effective time span for a page to load is 300 seconds.

Seems unrealistic to read right? Next time you use the search engine, read the time it takes to bring out the results for you.

3- Non responsive web design
You know the average time you have to grab the attention of a visitor at your site?

15 seconds!

How do you imagine to keep the attention of your target audience when the web design of your website is not responsive to their needs and expectations?

You will realize the importance of responsive design when you will understand how much business you are losing because of it.

A responsive web design is the one that responds to all kinds of gadgets and screen sizes. All websites need to be mobile friendly.

It is extremely important to be mobile friendly because now the most common way to access and search for websites is them.

4- Un-Optimized images
Do you want your website to attract attention? And you end up using large images on your website because you think that it will grab attention.

The larger and less calculated are the images, the more time it will take to load the web page. And you cannot keep the attention of the crowd if the web page takes too long to load. As we have learned, it is what creates the most bounces in the first place.

The images you insert should be of the ratio 1 to 1 and according to the standards of an optimized media.

5- Annoying pop ups.
Doesn't it annoy you when you are going through a website and a big pop up just pops out of the blue and makes everything invisible? And it just gets so frustrating when you are using it on your phone and it will not just go away.

But to give pop ups their due credit, they are one of the excellent ways to convert viewers into customers. The key over here to a successful pop up is to create convincing and attractive pop ups. The pop ups should not hover over the entire page. It should be prominent but not too much and concentrate more on what it has to say and offer instead of its size.

6- Mages with text
We are always trying to make our website more attractive to the viewers. And with the growing advances in the field of graphics and designing. More people tend to prioritize them over traditional methods. This is where using images as means of communication comes in.

It is a known fact that we sell our content on the website, so most of the people use images to deliver their content because it has more chances of getting read.

But the problem over here is that when we add text in images, we lose our chance to be read by Google. Yes, it cannot read text written in images.

And even if you are doing it for the audience, you need to get through the search engine to make it to the audience.

7- Too long scrolling
I read a post somewhere that said he cannot imagine the amount of miles he has scrolled with his thumb.

If the pages take too long to load and scroll, there is a very high chance that the page is making the readers lose interest.

Also when it says loading at the end of the page, the bots cannot read it. They cannot scroll through it yet.

So what good is the extra detail and length when it is not recognized by the search engine?

Since they cannot scroll, it will just index the beginning and the rest of your efforts go to waste.

8- Loose Content
This part will introduce you to the benefits of SEO friendly website.

Have you seen how carefully brands select their brand ambassadors? They choose the faces they think will attract enough attention to hear them.

Similarly your website needs to be attractive. But that is not enough. The content it has is what basically sells it. Therefore you need to be very particular about it.

You need to make sure that the content you post on your product pages has a very detailed account about their quality and the experience it has to offer.

9- Lack of 404 page
Ever come across a 404 error page? It is very essential.

Whenever there is an issue regarding the loading of the page, it is redirected to the 404 error page which can then lead you back to the original page.

10- URL structure
The URL structure should have the name of the original website included in it if possible. This is because there are many pages that have made it a point to steal your traffic. They do this by creating a similar URL name.

Many of us are typing fast and therefore we create a spelling error while typing. They see this as an opportunity and use the most common mistakes as their URL.

So you need to take care of your traffic.

11- Ignoring privacy policy
Your content, your website is a treasure. And you know what happens to treasure if it is not guarded. You need to keep your website and all that it contains well protected.

Conclusion

Many websites avail web design services, and they are very correct and smart to do so. Therefore when you are using such services, try to make sure that these services make sure to avoid these 11 mistakes. These mistakes can cost you all the time and effort you have put in.

Your website should be user friendly and the search engine should also love it.